I Rebuilt a Pediatric Clinic’s Marketing From Scratch. Here’s What Happened in 60 Days.
I onboarded a new client 2 months ago.
Priority Pediatrics.
They’re a local pediatric clinic in San Antonio, TX, that had been servicing the Texas Hill Country Community for over 20 years. (Founded in 2003)
Dr. Lovett, the owner of the practice, had come to me with a problem in her marketing.
She’d just hired a new doctor for her practice back in 2024 (2 years prior), and even after 2 years, he still had very little patients.
Granted, it’s hard to beat 20+ years of building up a client base like Dr. Lovett has, but you’d think he’d have more patients than he currently does.
But guess what? That’s not even the worst part.
The worst part?
They’d been paying a content agency $500/month for NO results on Social Media!
(Look at that flat graph just a couple months ago…)
The problem was straightforward:
Their content wasn’t working. They were spending $500/month on ChatGPT captions and AI-generated images. It was a waste of their time and money, as well as the agency’s time and money.
So, when they hired me in May of 2026, here’s exactly what I told them:
The solution to this problem you’re having is to create better content. Content that resonates with your audience and the community you’ve built up over 20 years. Content SHOWING your team, the behind-the-scenes, and giving tips from your doctors.
They were skeptical at first.
I mean, I was a new grad who, to them, had little to no experience (even though I’ve sold $157,000 in just 2 years), and they were uncertain whether they wanted to change agencies.
But eventually, they gave in.
And within 2 weeks, the results started to flood in…
Now it’s 2 months in.
In these 2 months, I’ve helped them achieve +17,200 impressions, +138 followers, +1 patient for that doctor I was telling you about earlier, and 1 FREE feature in a local publication.
The results have been WILD so far!
And all we did to achieve this?
- I have them record 2 videos/month (I provide scripts, shot lists, editing, everything…) and 1 picture of the Doctor/month.
- I then take those videos and that picture, and edit them, download them with the correct settings, write the caption w/ a good hook, and schedule it out!
- I send a monthly report to their team, detailing what worked, what didn’t, and what I’m going to change for next month.
That’s my entire process! And I just gave it to you for FREE! (Isn’t that crazy!?)
Here’s what that looks like in the end.
And that’s how I took Priority Pediatrics from 100 views/month to 13,000 views per month!
If you want results like these for your business… and you’d like me to build your entire marketing system for you, so that you no longer have to worry about where your next paycheck will come from, book a call here: https://newversion.hayesadvertisingco.com/
Don’t worry, it’s only 15 minutes, free, and it’s just to get to know you, your business, and see if I’d be a good fit.
I hope this helped!
Talk soon,
Nick Hayes, Owner, Hayes Advertising
nick@newversion.hayesadvertisingco.com
P.S. I’ve got other resources and lessons you can grab below:
Want to find out where your practice is leaking patients? Grab my FREE Local Marketing Audit Checklist: https://newversion.hayesadvertisingco.com/free-resources/
Want to see more of my work before you decide? Visit my portfolio where I publish all my client projects: https://newversion.hayesadvertisingco.com/portfolio/
Want to explore more of my content? Visit my LinkedIn here: https://www.linkedin.com/in/hayesadvertising/
Want to read more of these digests on business & marketing? Scroll down below to check out a few more of my articles!
Thanks for reading.
