EMAIL FUNNELS
SOCIAL MEDIA
CRM
LANDING PAGES
JAN 2025 – JUL 2026
The Inefficiency Assassin
6,240
Total followers across 6 platforms · Apr – Jul 2026
The Inefficiency Assassin is Helene Segura's productivity consulting brand.
When I came in, the lead magnet funnels didn't exist yet. Neither did the automations, the landing pages, or the email system. I built all of it. Three lead magnet funnels, five Zoho automations, three landing pages, and six months of weekly social content, all while the infrastructure was being built underneath it.
3 Funnels. 5 Automations. Built From Zero.
The three lead magnets: the TIA Scorecard, the 7-Minute Meeting Makeover, and the Daily Work Audit Tool. I built the Zoho Campaigns automations for all three, wrote the welcome email sequences, and configured ManyChat keyword flows to handle lead magnet delivery on Instagram without anyone touching it manually.
By the end: 3,220 emails sent, 17.5% open rate, 3,289 contacts in the system.
3,220 emails sent · 17.5% open rate · 3,289 contacts
Three Pages. Each Built to Do One Thing.
Coordinated with the web developer to build squeeze pages for each lead magnet in Beaver Builder on WordPress. Wrote all the page copy. Set up the WPForms integrations and tested every workflow before anything went live.
Three pages. Three offers. Three conversion paths.
6 Channels. 6,240 Followers. 10K Monthly Impressions.
Wrote weekly captions for TIA across six platforms. Reviewed everything in Metricool before it went out. Then did a full performance analysis of 80 existing posts to figure out what was actually working versus what just looked good on a dashboard.
That analysis changed the content direction. The impressions number reflects the new direction.
Key Results
• 6,240 followers across 6 platforms (Apr–Jul 2026)
• 3 funnels + 5 automations built from zero
• 10K monthly impressions (June 2026)
• 3,220 emails delivered, 17.5% open rate