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Ideas on business and marketing

Marketing strategy that actually applies to your practice.

Posts go out when there's something worth saying. Browse below.

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July 13, 2026

I Went Viral on LinkedIn (And I Regret It)

I Went Viral on LinkedIn (And I Regret It) On June 19th, 2026, I went viral on LinkedIn. Yet… I regret it. The post was about how I'd just graduated with my bachelor's degree in Digital Media Influence from UTSA. I was ecstatic! After 4 long, hard years of learning, working full-time, and grinding away…

The journal

More from the blog.

April 23, 2026

Why Your Gym’s Best Content Isn’t Getting You New Members

Last month, I sat across from a gym owner staring at a phone like it had personally betrayed them. A reel had done well. The comments were solid. People dropped fire emojis, flex emojis, and the usual "let's go" stuff. On paper, it looked like momentum. In real life, there were no new sign-ups, no…

April 21, 2026

22 marketing principles you can use to grow your business

Yesterday morning, I was sitting on the back of a speedboat. The sun was hot on my shoulders and the lake water was bright blue. Every time we hit a wave, a little bit of cold spray would hit my face. It felt great. I was looking at the white wake behind the boat. It…

April 20, 2026

How To Build a Social Media Strategy in 2026 (Easy Guide For Gym Owners)

Last Tuesday at 7:14 a.m., I stood in my kitchen, staring at a coffee maker that had fully given up on me. The little screen blinked. Beeped. Blink, beep, blink. No coffee. Just attitude. I pressed the same button three times like that would somehow fix it. Nothing. Then I did what most of us…