X (TWITTER) STRATEGY

CONTENT ARCHITECTURE

HAYES ADVERTISING CLIENT

2025

1of10 Media

50,000

Monthly impressions · 97% growth increase

1of10 is a YouTube growth strategy platform for creators.

The goal was to build a real X (Twitter) audience that would prove their content frameworks worked in public before asking anyone to pay for them. I designed the content strategy, built the publishing system, and wrote the posts.

20K Followers. 50K Impressions. 97% Up.

The strategy was outlier-focused. Study what's performing disproportionately well in the YouTube growth niche on X, then build content around those formats instead of guessing. The results reflected it.

VidIQ analytics dashboard showing 20K followers and 50K impressions with 97% growth

Best Post: 6,021 Views. 78 Bookmarks.

A thread covering lessons from interviewing 52 YouTube influencers. Not flashy. Just genuinely useful content, structured the right way.

Second-best: 5,278 views and 27 bookmarks. Subject: don't upload your next video without checking one thing first. The framework behind both posts came from VidIQ outlier research. Not gut instinct.

X Twitter post about 52 YouTube influencers showing 43 likes and 6021 viewsX Twitter post warning creators about thumbnails showing 5278 views and 36 likes

289 Tweet IDs Analyzed. One Master File Built.

Used Claude Code to scrape and analyze 289 high-performing tweet IDs from the YouTube growth niche. The output became the content Master File for 1of10's Writer's Handbook.

The idea: don't guess what performs. Study what already does.

Key Results

•  20K followers · 50K monthly impressions

•  97% impression growth

•  6,021 views, 78 bookmarks on best post

•  289 tweet IDs analyzed via Claude Code